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  • The Multicultural TV Breakfast at The Cable Show
    is a popular “must-attend” industry event held annually at The Cable Show and presented by Broadcasting & Cable and Multichannel News. Attendees enjoy breakfast along with a one-hour program that includes two 30-minute roundtable discussions. One roundtable will focus on Marketing & Promotions, while the other will address the changing options for Cable TV Distribution. Both roundtables feature a moderator and four panelists representing cable TV operators, programmers and/or agencies.

    This year’s theme is “Reaching More Multicultural Viewers in the Changing Cable TV Environment.” Because multicultural viewers over-index for ownership and use of “smart” mobile devices, they increasingly want their cable “to go.” Learn more about multicultural viewing trends based on generational preferences, as well as today’s best practices for attracting and retaining multicultural cable TV customers and viewers.

    The Multicultural TV Breakfast at The Cable Show is distinct from The Multicultural TV Summit & Leadership Awards, its brand partner, in two ways:

    1. The focus here is on cable TV.
    2. The breakfast program addresses two topics that are not covered at the Summit.