Speakers to be announced
The latest on programmatic, VOD, dynamic ad insertion, and more
In this half-day conference, presented by Broadcasting & Cable and Multichannel News, we will address the following panel topics:
- Programmatic TV: Is programmatic ready for prime time? How programmatic advertising modeling from the web world is poised to add more targeting to television, bringing buyers and sellers closer together and potentially transforming the marketplace.
- VOD Advertising: As VOD usage increases, TV companies see a potential source of ad revenue growth. With more distributors offering dynamic ad insertion, the industry is approaching the critical mass needed to interest advertisers. This panel will look at some of the innovative ways VOD advertising is being deployed and sold.
- Metrics: Are audience measurement systems keeping pace with new viewing patterns? Increasing viewing on tablets and other mobile devices is largely not counted in traditional ratings. And marketers are demanding information about audiences that go beyond standard demos. This panel will look at new approaches to counting and capturing all of the eyeballs that networks and distributors want to sell and advertisers want to buy.
- Addressability: The ability to target advertising to specific households is a Holy Grail that is coming closer to reach. What are the lessons to be learned from the most effective addressable ad campaigns? This panel of experts will report on how far the industry has come in implementing this potentially lucrative technology, and what the realistic near-term growth prospects are.