TV advertising is at a dynamic inflection point. Targeted, interactive and on-demand technologies are giving marketers powerful tools to connect with the right audience. What’s next? Hear from industry leaders about how operators, programmers, agencies and advertisers are profiting from next-generation advanced advertising.

Topics and panel discussions will include:

MULTISCREEN TARGETING
How Addressable Ads Are Aiming at the TV—and Beyond

FULL-CONTACT MARKETING
Using Interactive, VOD and Addressable to Extend Linear Advertising

WHAT WORKS: SUCCESS STORIES
Marketers Provide Insights From Campaigns That Scored