Jamia Bigalow, Fox Networks
SVP, Distribution Marketing
Jamia Bigalow serves as Senior Vice President, Distribution Marketing for Fox Networks (FN) where she oversees the group’s efforts that support distribution sales and generate greater brand awareness for Fox’s extensive portfolio of networks. Her group is also responsible for developing marketing initiatives that enhance partnerships between the company and its key distributors. Additionally, Ms. Bigalow oversees all marketing efforts surrounding FOX’s retransmission consent and channel carriage agreements.
A seven-year veteran at Fox, Ms. Bigalow directs the development of campaigns and promotions that align business objectives for FN’s networks and affiliates. Under her leadership, the distribution creative group has earned numerous Promax/BDA Awards and Cable & Telecommunications Association of Marketers (CTAM) Mark Awards.
Most recently, Ms. Bigalow served as Vice President, Affiliate Marketing for Fox Networks where she created and managed affiliate marketing strategies for the division’s entertainment brands, including some of the most recognizable networks in television – FX, National Geographic Channel, Nat Geo WILD, and Fox Movie Channel. She also developed marketing initiatives to strengthen the distribution of services within Fox Networks’ portfolio.
Prior to joining Fox, Ms. Bigalow served as Director of Affiliate Marketing for the NFL Network, and launched a marketing program that helped the network reach 20 million subscribers in less than a year.
Ms. Bigalow first joined Fox as Manager of Affiliate Marketing and eventually was elevated to Director of Affiliate Marketing at the Fox Family Channel where she developed cornerstone promotions including 25 Days of Christmas. Fox Family was acquired by ABC/Disney in 2002, and Ms. Bigalow continued as Director of Affiliate Marketing for ABC Cable Networks Group until 2004.Ms. Bigalow graduated from Arizona State University in 1994 with a bachelor’s degree in communications. She has been a member of both Women in Cable Television (WICT) and CTAM since 1997, and has served as Vice Chair of the CTAM Mark Awards Committee. In 2010, Multichannel News selected Ms. Bigalow to its annual “40 Under Forty” list that honors rising executives who are helping shape the future of cable and telecommunications.Published on October 8, 2012 · Filed under: Speakers;