Courteney Monroe, National Geographic Channels U.S.
CHIEF MARKETING OFFICER
Courteney Monroe is chief marketing officer for National Geographic Channels U.S., including National Geographic Channel and Nat Geo WILD. She manages the Channel’s brand and all aspects of marketing — including brand strategy, creative, consumer marketing, digital platforms, social media, partnership marketing, and ad sales marketing.
Prior to this, she was executive vice president, Consumer Marketing and Digital Platforms, for Home Box Office, responsible for the marketing of the HBO and Cinemax brands and their programming across all platforms.
Monroe began her career at HBO as manager, Advertising, in 1998, overseeing the campaigns for all HBO series and sports programming, and was named director, Advertising, in 2000. One year later she was promoted to vice president, Advertising, and in 2002 expanded her responsibilities to include overseeing all HBO advertising campaigns. In 2004, she became senior vice president, Advertising, and two years later, she was named senior vice president, Consumer Marketing, assuming a broader role with the addition of digital and licensing and retail. From 2008-2011, she served as executive vice president, adding Home Entertainment marketing to her responsibilities.
During her tenure at HBO, Monroe oversaw award-winning marketing campaigns for many of HBO’s highest profile properties such as Sex and the City, The Sopranos, Entourage, True Blood, Boardwalk Empire, Game of Thrones, the HBO Miniseries The Pacific, and many more. She also led the development, deployment, and marketing of HBOGO and MAXGO, the company’s digital streaming services.
Before coming to HBO, Monroe held marketing positions at American Express and Salomon Brothers and also worked in account management at BBDO.
Monroe was inducted into the American Advertising Federation’s “Advertising Hall of Achievement” in 2006 and was named Media Industry News’ “21 Most Intriguing People of 2007.” Also in 2007 Monroe was named “Marketer of the year” by Brandweek for the series launch of True Blood. In 2009, she was recognized by Broadcasting & Cable Magazine as one of television’s “Next Wave of Leaders.” In 2010, she was recognized as a leading marketing executive with the Brand Builders’ Award presented to her by PromaxBDA, Broadcasting &Cable and Multichannel News.
Monroe holds a B.A. from Williams College and a M.B.A. from The Wharton Business School at the University of Pennsylvania.Published on September 27, 2012 · Filed under: Uncategorized;