Stacie Gray, iN DEMAND
Chief Creative Officer
Stacie Gray is Chief Creative Officer at iN DEMAND, overseeing creative and marketing for one of the nation’s largest providers of On Demand, subscription and Pay-Per-View entertainment. She leads strategic marketing initiatives including advertising campaigns, digital and social media efforts and innovative promotions with national partners in support of Movies On Demand (MOD) and other iN DEMAND products. She is an award-winning creative and marketing executive recognized for numerous achievements, including two Emmys. Stacie is a leader in several industry organizations, serving on the board of WICT NY and on the executive committee of CTAM’s transactional MOD marketing consortium. She was honored with CTAM’s prestigious Rainmaker Award in Oct, 2011 for her industry leadership on MOD, and under her guidance the iN DEMAND marketing team won numerous 2011 CTAM Mark and Promax awards. She was selected for the Cablefax 100 Most Powerful Women in Cable for 2012.
Ms. Gray is highly experienced in developing and launching new entertainment brands and overseeing the marketing of digital entertainment across leading edge platforms. In addition to overseeing all marketing for Movies On Demand, she has launched new brands including Vutopia, one of cable’s first multi-platform movie channels and the upscale men’s lifestyle channel MOJO HD. She also and re-launched Howard Stern’s presence on television with the innovative premium channel Howard TV On Demand.
Before becoming CCO in 2010, she held several positions at iN DEMAND, including SVP, Marketing & Creative and VP, Executive Creative Director. Before joining the company, Ms. Gray was a branding and creative consultant for key clients and advertising agencies including Time Warner Cable NYC, Roadrunner and Grey Entertainment. She was formerly Vice President, Consumer Marketing & Creative Services for the start-up cable network Popcorn Channel. She began her career in advertising and specialized in positioning cable networks. As Vice President and Co-Creative Director of Ahern New York Advertising, her clients included Sci-Fi Channel, E!, The Discovery Channel, Lifetime and Showtime Networks.Published on September 27, 2012 · Filed under: Speakers;