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  • How To Successfully Promote VOD and PPV To Cable TV Viewers

    Breakfast & Panel Discussion
    Monday, Oct. 15, 2012
    During the 2012 CTAM Summit 7:30 A.M. to 9 A.M.
    Disney World Dolphin Resort, Orlando FL

    Join other marketing and programming professionals for this annual, popular breakfast followed by a lively panel discussion on the topic of encouraging use of on demand content by cable TV viewers. Cable TV has been delivering on demand services — like pay-per-view (PPV), video on demand (VOD) movies and TV series, as well as, a variety of interactive programming — much longer than any other content provider. As a result, industry experts, like those on the panel, have developed successful marketing and programming strategies for attracting new on demand users and driving increased, repeat access among light viewers. Hear the latest results about the introduction of new content offerings and successful promotional campaigns, including the CTAM-authorized transactional movie on demand promotion. See how cable TV is marketing on demand on-the-go to mobile users, too.